Creative director

About me


I’m a multi-lingual / cultural /disciplinary creative with 14 years of agency experience.

I want to create and sell ideas that change behaviours.

I have received accolades in Cannes, D&AD, The One Show, Clio, AWARD, AdFest, SPIKES and represented Malaysia and Singapore as a young creative in major regional award shows. 

I have transferred within the BBDO network globally 3 times and worked on numerous international pitches for BBDO around the world. Having worked in a local agency (BBDO Malaysia) to a regional one (BBDO Singapore) and finally, the global office (BBDO New York), it gives me unprecedented insights on the different needs of different markets.

I am a person that sees my glass as always full. A true global citizen and polyglot, I’ve lived in 5 different countries, across 4 continents, and I speak 4 languages.

I am currently pursuing my eMBA at the Berlin School of Creative Leadership.


In progress - Masters in Business Administration, Creative Leadership (MBA)

Steinbeis University, Berlin, Germany. Projected completion 2021

Bachelor of Arts, Graphic Design (Dean’s list) (BA)

Curtin University of Technology, Perth, Australia, 2003


English: native; Bahasa Malaysia: fluent; Mandarin: fluent; Cantonese: fluent