Fractional creative, currently writing a thesis for my eMBA on generational leadership and psychological safety. Exploring how different eras lead, collaborate, and create spaces where people can truly thrive.
January 2024 - current
August 2021 – January 2024
McCann XBC, New York
SVP, Group Creative Director
Led a team of 24 diverse creatives on Mastercard, steering work that stretched from big brand campaigns to nimble digital and social content all the way to live, on-the-ground activations. I translated broad customer insights and stakeholder needs into a clear creative vision, and rallying the team to deliver across multiple touchpoints.
I’ve created and guided countless playbooks, from design guidelines and content strategy toolkits to copy standards, social tone-of-voice guides, creative briefs, messaging frameworks, templates, and even process maps, making sure teams across the street or across the ocean are speaking the same brand language.
But this wasn’t just about the work, I cultivated a space where psychological safety was the baseline, building workflows that kept both freshness of thought and team well-being front and center. That balance, between ambitious ideas and genuine care, has powered campaigns that move markets and allowed for a culture of cross functional collaboration.
Beyond day-to-day, I was the executive sponsor for FEAST, our agency’s AAPI ERG, and actively served on our cultural resonance committee, advocating for inclusive storytelling and a workplace that genuinely reflects the communities we serve.
August 2010 – July 2021
BBDO Worldwide, New York
VP Creative Director (2015)
Associate Creative Director (2014)
Senior Art Director (2010)
2018 - 2021: Worked on brands for a variety of clients within the BBDO network, with a primary focus on Macy’s in 2020.
2014 - 2017: Served as the Global Creative Director for Johnson's Baby. Led creative efforts for Johnson’s Baby globally and in the US market. Won an Effie for the first global brand relaunch in 100 years. This new platform idea and communication approach helped Johnson’s reverse a 9 year decline in sales. Managed collaborative relationships among agency partners and clients, ensuring alignment with brand, strategy, and global creative quality standards.
2010 - 2014: Produced creative campaigns for Gillette in North America, South America and European markets.
Throughout my career at BBDO, I’ve provided creative support on a global scale, contributing to BBDO’s global pitches and participated in creative “WorkOuts” (BBDO’s intensive ideation workshop sessions). Collaborating closely with clients such as P&G, PepsiCo Inc, Johnson & Johnson, Mars Inc. Campbell Soup Co and Diageo, working across their diverse brand portfolios.
October 2008 - July 2010
BBDO Asia Pacific, Singapore
Art Director
Client facing creative on regional accounts such as Gillette, Mercedes, ICI Dulux, HP, Panasonic, Nicorette, Stayfree.
Responsible for creative work on regional accounts such as Fonterra (Dairy), Gillette, Guinness, HP, ICI Dulux (Paint), Mercedes, Nicorette, Panasonic, Stayfree. Provided creative support to local accounts such as DBS BANK (Singapore’s largest bank) and Singtel (Singapore’s largest telco).
Represented Singapore in the Young Spikes advertising award show.
Key creative Asian pitch team for BBDO’s global pitches. Working on brands like BMW, Emirates, and Guinness.
Participated in and co-conducted numerous creative “WorkOuts” worldwide for global brands.
August 2004 - September 2008
BBDO Malaysia
Art Director
Named “Young Creative Malaysia” in 2006 and represented Malaysia in the Young Lotus Asia 2007 advertising award show.
Accounts: 7Up, Drypers (Diapers), Fonterra (Dairy), Hotlink (Malaysia’s largest telco), ICI Dulux, KFC, MINI, M&Ms, Olympus, Pepsi, Quaker, Snickers, Wrigley’s.