PEBBLE GOH 吴蕙芳

/ Led a diverse team of 24 creatives on Mastercard, overseeing their work across different mediums. This involved managing everything from big campaigns to digital and social media content, as well as on-ground activations. Cultivated an environment that prioritizes psychological safety and emotional well-being, while implementing initiatives to streamline workflows and the creative process. This has resulted in the creation of impactful campaigns and build a positive, collaborative work culture within the Mastercard team cross functionally.

August 2010 – July 2021
BBDO Worldwide, New York

VP Creative Director (2015)

Associate Creative Director (2014)

Senior Art Director (2010)

/ Worked on brands for a variety of clients within the BBDO network, with a primary focus on Macy’s.

/ Served as the Global Creative Director for Johnson's Baby from 2014 to 2017. Led creative efforts for Johnson’s Baby globally and in the US market. Won an Effie for the first global brand relaunch in 100 years. Managed collaborative relationships among agency partners and clients, ensuring alignment with brand, strategy, and global creative quality standards.

/ Produced creative campaigns for Gillette in North America, South America and European markets.

/ Throughout my career at BBDO, I provided creative support on a global scale, contributing to BBDO’s global pitches and participated in creative “WorkOuts” (BBDO’s intensive ideation workshop sessions). Collaborating closely with clients such as P&G, PepsiCo Inc, Johnson & Johnson, Mars Inc. Campbell Soup Co and Diageo, working across their diverse brand portfolios.

October 2008 - July 2010
BBDO Asia Pacific, Singapore

Art Director

/ Client facing creative on regional accounts such as Gillette, Mercedes, ICI Dulux, HP, Panasonic, Nicorette, Stayfree.

/ Responsible for creative work on regional accounts such as Fonterra (Dairy), Gillette, Guinness, HP, ICI Dulux (Paint), Mercedes, Nicorette, Panasonic, Stayfree. Provided creative support to local accounts such as DBS BANK (Singapore’s largest bank) and Singtel (Singapore’s largest telco).

/ Represented Singapore in the Young Spikes advertising award show.

/ Key creative Asian pitch team for BBDO’s global pitches. Working on brands like BMW, Emirates, and Guinness.

/ Participated in and co-conducted numerous creative “WorkOuts” worldwide for global brands.

August 2004 - September 2008
BBDO Malaysia

Art Director

/ Named “Young Creative Malaysia” in 2006 and represented Malaysia in the Young Lotus Asia 2007 advertising award show.

/ Accounts: 7Up, Drypers (Diapers), Fonterra (Dairy), Hotlink (Malaysia’s largest telco), ICI Dulux, KFC, MINI, M&Ms, Olympus, Pepsi, Quaker, Snickers, Wrigley’s.