Creative director
so much more.jpg

JOHNSON’S® / So Much More

It's a once in a lifetime experience to launch the first-ever global campaign in a brand's 100-year history. 

JOHNSON’S®, the world’s biggest baby brand, gave BBDO 4 months to come up with a whole new brand idea that will relaunch their brand worldwide.

Content was created for 7 lead markets, US, UK, Brazil, China, India, Saudi Arabia and Philippines.


The baby featured in the US version of the JOHNSON’S® "So Much More" campaign, was so popular, CBS dedicated a segment to her on the CBS This Morning news.

The campaign was so successful that the US client bought more media to feature more babies.