JOHNSON’S® bought a 4 page print ad in People magazine's special Royal Baby issue. We didn't know what gender the baby was or the name and we certainly couldn't show a baby's face!
The client loved the ad so much that it was amplified across the globe and in different media. This was voted top 3 best Royal Baby announcement ads in the New York Times, AdAge, USA Today, Mashable and numerous publications.
This image was a composite of up to 20 stock images.
P/S: Baby can't be left in a bathtub on their own legally hence we had to place mum's hand in the shot.