Creative director
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JOHNSON’S® / Jamie's Story

To launch JOHNSON’S® baby brand idea for "So Much More", we needed the public to understand how skin on skin contact is vital to a baby's growth and development.

Luck would have it, there was an extraordinary story of how loving touch has impacted a family in Australia. Although their news made headlines worldwide a few years ago, no follow up feature has ever been made. 

Thus, this film was made to honour the power of touch.

Shortly after the film made it's debut on JOHNSON’S® social media pages, the San Francisco Globe picked it up as a news piece:

Over the weekend, the film generated more than 8 million views and was published by various news outlets across the globe.

Here's some of the coverage:

Daily Mail, NY Daily News, Independent News UK, People Magazine Australia