Creative director

DOVE® / Endless Summer

DOVE® Ice Cream has not done a new ad in 4 years.

BBDO was tasked to create one :15s online video, but decided to take it a step further. 

A visual interpretation was created to evoke the human insight of a neverending summer.

Inspired by the pinch/ scroll to zoom technology and the infinite zoom technique, interactive versions of the spot were created to allow the viewer to go through the story in an endless loop.

The commercial is peppered with Easter Eggs to enhance the engagement experience.

High resolution looping version below:



Print was also created to accompany the film.

dove_COMP09_FED_FINAL_LAYERS pebble version no border.jpg